Serving your everyday needs while building a future with sustainable technology

30+ years

one-stop shop

8

retail stores

150+

loyal partners

30+

satisfied employees

Introduction

Rezon is a well-established company headquartered in Šabac, Serbia. Since its foundation in 1992, we have been a prominent player in both retail and wholesale sectors, primarily specializing in the distribution of food products through our retail stores. Additionally, we engage in wholesale distribution of a diverse range of items, from groceries and household chemicals to specific construction materials.

At Rezon, we are committed to offering fresh, high-quality groceries through our stores, ensuring convenience and value for our customers. But we don’t stop there. With an eye on the future, we are investing in innovative sectors like sustainable construction materials and electric vehicles, pushing the boundaries of what’s possible in creating a better world.

Family owned business

At its heart, Rezon is a family-owned business, led by the family Ratković.

Radovan Ratković – Founder
Stanka Ratković – CEO & Head of Retail

Radovan Ratkovic and Stanka Ratkovic, as the founding members of Rezon Company, have guided the business for over 30 years, deeply influencing its growth and direction. As a family-owned company, their commitment and vision have been central to Rezon’s success and evolution.

Understanding the importance of adapting to market changes and embracing new ideas, they have strategically expanded the executive team with dynamic leaders. Notably, Mr. Nikola Ratkovic and Mr. Igor Popovic are now leading the charge in navigating these transformations, ensuring that Rezon continues to thrive and innovate while staying true to its family-oriented values.

Mr. Nikola Ratkovic

Chief Operating Officer

e-mail: nikolaratkovic@rezonserbia.com

Mr. Nikola Ratkovic is a distinguished graduate of the Faculty of Law at the University of Belgrade, with over four years of dedicated experience in the legal field.

Dr. Igor Popovic

Non-Executive Director – Effective as of Seprembar 1st 2024

e-mail: igorpopovic@rezonserbia.com

Dr. Igor Popovic brings a rich experience from his Global leadership roles in world leading companies such as Huhtamäki, Tetra Pak and Shimano.

In 2021, Igor demonstrated his leadership prowess by serving as the interim CEO of Huhtamaki India, actively participating in board meetings and contributing to the company’s strategic vision. Prior to joining Huhtamäki, Igor spent nine years at Tetra Pak in various global positions. His international career began at the Japanese multinational Shimano, where he managed sales across South-East Europe, Russia, Italy, and the African continent.

A distinguished international business leader with over 20 years of experience, Igor is recognized for his proficiency in ingredient branding and sustainable packaging. His track record includes delivering corporate innovation and transformation in the commercial and marketing domains of large global multinationals. Noteworthy accolades include the Tetra Pak Global Customer Excellence Award (2015), Shimano Value Creating Award (2010), and Shimano Leadership Award (2008).

Dr. Popovic holds a Ph.D. in Sustainability and Marketing from the Vrije Universiteit Amsterdam, complemented by an MBA from Gavle University in Sweden and a bachelor’s degree in international business and management from Saxion University in the Netherlands. He also recently completed INSEAD Strategic Management Program in Singapore.

Beyond his professional pursuits, Igor is passionate about connecting business and science, particularly in the realm of sustainable packaging. Driven by a sense of duty to give back to society, Igor aspires to advise and guide both profit and non-profit organizations facing challenges with internal or external customers, aiding them in enhancing their performance. His strong commitment to becoming an example for sustainable value creation aligns with his vision of contributing to the success of future generations business leaders.

Ambitions and our vision for the future

With over 30 years of experience in trading a wide range of products, we believe we have accumulated enough expertise to venture into new sectors. The Balkans and Serbia are rapidly evolving, and we want to explore a new market – the construction materials industry, particularly eco-friendly materials for green building. We see the future of construction in prefabricated houses, which expedite the construction process and are made from sustainable materials that are environmentally friendly. We perceive this market as underdeveloped in Serbia and believe that our experience positions us to become a leader in this field.